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Written by Jason Mann
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Article: Studies done by Jakob Nielson the man touted as the, "King of usability" by Internet Magazine showed that people do not read on the web like they would normally read offline. So what does this mean to you and why should you care? Visitors to your web sites are in a rush, they want the information you promised and they want it NOW. |
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Written by Christopher Smith
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Article: What annoys an Internet user the most? A quick unscientific survey of a local Internet café suggests the top three turn-offs are: - Sites that are very slow to download; - Ones that are confusing to use; - Sites that do not contain the promised information; The single most common reaction to sites like these is that the visitor very quickly moves on to another web site. Clearly, if you get things wrong there is usually no second chance. |
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Written by Catherine Franz
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Article: Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves."
1. State the website's purpose up front and clearly of the site. Do this as quickly as possible. The visitor needs to know immediately if they have landed on the right site. They also need to know "what's in it for me to stay here." If you don't provide this, they are gone. 90% of the sites on the Net don't do this.
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Written by Herman Drost
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Article: When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines.
Part I - How to add content to your web site to attract visitors
Part 11 - How to add content to your web site to attract the search engines
14 ways to add content to your web site and attract visitors
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Written by Scott J. Patterson
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Article: With all the talk of how to make a great website and ways to keep visitors, it is important to also understand the other side of designing an Internet business.
Every day, thousands of websites are finding unique ways to turn away visitors and potential customers. Although many webmasters know about the obvious "turn-offs", there are many little details that "tick-off" visitors and make them leave.
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