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Website Principles
Perfectly Formed?
Written by Englesos on the Web   

: Recently I have found myself chewing over the pros and cons of on-line forms with a number of clients, so I thought I would set down a few points about how we really ought to be handling that critical moment when the viewer crosses that all important barrier and becomes a customer - or else clicks away and is lost.

I do not suggest that there is a right and wrong to this - I just want to share a few ideas about the way we are soliciting for information from our viewers.

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Create a Web Site That Builds Trust
Written by Herb and Monica Leibacher   

If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?

Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.

What can you do?

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Is Your Website Legal?
Written by Gary Moyle   

So let's get straight to the point. Is your website legal? Well, in October 2004 we reached the deadline of the Disability Discrimination Act (DDA), 1995 in which the DDA ordered service providers to make "reasonable adjustments" to the physical features of their premises to ensure the services they provide are accessible to people with disabilities.

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The Importance of Choosing Your Website Keywords Carefully
Written by Michael Turner   

The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for. As a result, you want to make sure you know how to utilize keywords properly so that you get the most benefit from this wonderful tool. However, if you do not know what you are doing keywords can work against you, so make sure you know exactly what you are looking for and what you need to optimize the text on your website in order to increase traffic because due to keyword inclusion.

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No More Jargon! A campaign for web simplicity
Written by Andrew Faulkner   

Have you taken time recently to look at your website? When creating your website did you think about what matters? Find out.

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