Article: 1.What is Search Engine Optimisation (SEO)? Search Engine Optimisation is the process of preparing a web site in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimisation of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site.

Of course your Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you must beware of over optimization penalty. This happens when the search engines consider your page has been designed for the unique purpose of ranking well.

Since the dawn of the internet, seo and internet marketing has been a very powerful tool for business to reach a global audience. With the rising competition seo companies who have looked at gaining quick results opted for black hat seo techniques, but the big question remains:

If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door - Ralph Waldo Emerson.